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TikTok giveaway ideas for clothing brands

Shoppers who find new labels on their feed and won't buy online until they've seen the fit on a real body. Here are 5 TikTok giveaways aimed at them. Entry is the usual TikTok ask: follow your account and comment on the giveaway video.

Pick your TikTok winner

Copy your TikTok comments in three steps
  1. On desktop, open your TikTok video and its comments panel. Expand replies and load the comments you need.
  2. Select and copy the visible authors and comments. Check that the selection includes the usernames.
  3. Paste below or upload an author/comment CSV. If the mobile app won't copy a thread, use desktop web or an export you already have.

Running a giveaway?

Your first giveaway page is free. Doo writes the rules and draws a winner anyone can check.

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5 ideas that fit TikTok

  1. Fit check, every size

    Staff or customers of different sizes try on the same piece, back to back. Viewers comment their size to enter. Show the fit from the side and the back, not just the front.

  2. Style it three ways

    Take one piece from office to weekend to night out in 30 seconds. Viewers comment which look is theirs. The winner gets the piece plus one item from the look they picked.

  3. Packing an order

    Film an order going out: folding, tissue, a handwritten note. The prize is the next box. Commenters enter. Blur the customer's name and every viewer imagines it's theirs.

  4. Answer the sizing question

    Find the most common sizing question in your comments and answer it on camera with a tape measure. Viewers comment their own question to enter. Each answer is another video.

  5. Drop countdown

    Count down to a new drop over three videos, showing a little more each time. The giveaway goes live on drop day, and the prize is the piece before it sells out.

A caption you can post today

Swap in your own name, prize and end time.

TikTok caption
Fit check in every size 👇 Comment your size to enter, and one random commenter wins this piece in theirs. Follow @fennelandco to enter. Ends Saturday 9pm ET, results link here. US 18+. Not affiliated with TikTok. #fitcheck #sizeinclusive

Prizes clothing brands can afford to give

  • A full outfit in the winner's size, top to shoes (about $200 retail)
  • Your bestselling piece in every color (about $150)
  • A $100 store credit to spend online
  • A five-piece capsule picked by the winner from a shortlist
  • First access to the next drop, held for 48 hours
  • A gift card to give a friend, plus one for the winner ($50 each)

Watch-outs for clothing brands

  • Let winners exchange for their size.
  • Hold the prize stock before you post.
  • Creators you send pieces to must disclose it.
  • Say whether the prize ships outside the US.

Before you post on TikTok

A video that takes off can pull more comments than the app will scroll through, so copy them from the web player on a laptop. If you switched on comment filters, approve the held ones first or those people never make the list.

Splitting the prize with a jewelry maker? You each post your own video, paste both comment lists into the picker and turn on one entry per person.

Questions people ask

What's a good clothing giveaway prize?

A bestseller in the winner's size, with a free exchange if it doesn't fit. Asking for sizes in the comments tells you what to stock.

Should I ask entrants for their size?

Yes, as part of the comment. It costs them nothing, and the winner's size is already on record.

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