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Instagram giveaway ideas for clothing brands

Shoppers who find new labels on their feed and won't buy online until they've seen the fit on a real body. Here are 5 Instagram giveaways aimed at them. Entry is the usual Instagram ask: like the post, follow your account and tag a friend in the comments.

Pick your Instagram winner

5 ideas that fit Instagram

  1. One piece, five sizes

    Post a carousel of the same piece on five people in five sizes. Entrants comment their size and tag a friend. The winner gets it in theirs, and the comments show your real size curve before you reorder.

  2. Pick the colorway

    Show a sample in three colors you might produce. Comments that vote are entries, and the winner gets the first one off the line in the color that wins.

  3. Outfit of the week

    Post one styled look every Monday for a month, each with its own giveaway. Post at the same time each Monday so people know when to look, and you finish the month with a lookbook.

  4. Behind the seams

    A Reel of your factory or studio: fabric arriving, pattern cut, a finished piece. Entrants comment what they'd want you to make next.

  5. Collab with an accessories brand

    Team up with a shoe or bag brand on one full look. Both of you post, entries from both posts go into one draw, and each of you meets the other's customers.

A caption you can post today

Swap in your own name, prize and end time.

Instagram caption
👗 COMMENT YOUR SIZE 👗
Swipe to see the Weekend Shirt on five people in five sizes. Comment your size and tag the friend you'd share it with. One winner gets it in their size, any color.

Follow @fennelandco. Ends Sunday 8pm ET. US 18+, no purchase necessary. Random winner, posted with a link to the draw. Instagram does not sponsor, endorse or administer this. Rules in bio.

Prizes clothing brands can afford to give

  • A full outfit in the winner's size, top to shoes (about $200 retail)
  • Your bestselling piece in every color (about $150)
  • A $100 store credit to spend online
  • A five-piece capsule picked by the winner from a shortlist
  • First access to the next drop, held for 48 hours
  • A gift card to give a friend, plus one for the winner ($50 each)

Watch-outs for clothing brands

  • Let winners exchange for their size.
  • Hold the prize stock before you post.
  • Creators you send pieces to must disclose it.
  • Say whether the prize ships outside the US.

Before you post on Instagram

Expect a copycat account with your name plus an underscore to DM entrants that they won and ask for a "shipping fee". Say in the caption that you only announce the winner in your Stories and never ask for money, and check "View hidden comments" before you draw, because Instagram files some real entries there.

Splitting the prize with a shoe or accessories brand with the same customer? Send them a Collab invite so the post sits on both profiles with one comment thread to draw from.

Questions people ask

What's a good clothing giveaway prize?

A bestseller in the winner's size, with a free exchange if it doesn't fit. Asking for sizes in the comments tells you what to stock.

Should I ask entrants for their size?

Yes, as part of the comment. It costs them nothing, and the winner's size is already on record.

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