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Facebook giveaway ideas for clothing brands

Shoppers who find new labels on their feed and won't buy online until they've seen the fit on a real body. Here are 5 Facebook giveaways aimed at them. Entry is the usual Facebook ask: comment on the post on your Page.

Pick your Facebook winner

Copy your Facebook comments in three steps
  1. On desktop, open your Facebook giveaway post and choose all comments when available, rather than most relevant.
  2. Expand replies and load more comments, then select and copy the authors and comments you can see.
  3. Paste below or upload an author/comment CSV. On mobile, open the post in a browser's desktop view or use an existing export if copying isn't available.

Running a giveaway?

Your first giveaway page is free. Doo writes the rules and draws a winner anyone can check.

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5 ideas that fit Facebook

  1. Real customers, real sizes

    Post a carousel of customer photos, with permission, across your size range. Ask followers to comment the piece they'd try.

  2. Workwear that works

    Give away an office capsule and ask entrants to comment what their workplace dress code is. You learn who your customer is, and the answers write your next product page.

  3. Seasonal closet swap

    At the start of fall, ask followers to comment the one piece they need for the new season. The winner gets it. Run it again in spring.

  4. Customer Group early look

    In your customer Group, show the next collection before anyone else and give away a piece to one commenter. Members feel looked after and tell you what to cut before launch.

  5. Gift one, keep one

    In November, give away two of your bestseller: one for the winner and one for a friend they name in the comments. Their friends meet you right before holiday shopping.

A caption you can post today

Swap in your own name, prize and end time.

Facebook caption
Gift one, keep one from Fennel & Co. 🎁 Comment the name of the friend you'd gift our bestselling sweater to. One commenter wins two: one for them, one for their friend. Drawing November 22 at 7pm ET. US residents 18+. No purchase necessary. Not sponsored, endorsed or administered by Facebook.

Prizes clothing brands can afford to give

  • A full outfit in the winner's size, top to shoes (about $200 retail)
  • Your bestselling piece in every color (about $150)
  • A $100 store credit to spend online
  • A five-piece capsule picked by the winner from a shortlist
  • First access to the next drop, held for 48 hours
  • A gift card to give a friend, plus one for the winner ($50 each)

Watch-outs for clothing brands

  • Let winners exchange for their size.
  • Hold the prize stock before you post.
  • Creators you send pieces to must disclose it.
  • Say whether the prize ships outside the US.

Before you post on Facebook

Facebook sorts comments by "Most relevant" and leaves some out, so switch to "All comments" before you copy. Delete replies from fake look-alike Pages saying "you won, claim here" as they appear, and tell entrants the winner only hears from your real Page.

Splitting the prize with a fashion creator who wears your size range? Each Page posts it, you paste both comment lists into the picker and turn on one entry per person. Facebook won't let a share or a friend tag count as an entry, on either Page.

Questions people ask

What's a good clothing giveaway prize?

A bestseller in the winner's size, with a free exchange if it doesn't fit. Asking for sizes in the comments tells you what to stock.

Should I ask entrants for their size?

Yes, as part of the comment. It costs them nothing, and the winner's size is already on record.

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