TikTok giveaway ideas for restaurants

1. Chef reacts to your order

   Ask people to comment their dream order from your menu. The chef reads the funniest ones on camera in a follow-up, and every commenter is in for dinner for four.

2. Rush hour POV

   Strap a camera to a line cook for 30 seconds of service, set to a high-energy sound. Text overlay: comment your favorite dish to win dinner for four. The chaos keeps people watching to the end.

3. Stitch a food critic

   Stitch a popular food reviewer's take on a dish you also make, show your version and invite them to come try it. Announce the giveaway at the end. A reply from the critic is a bonus.

4. Plating ASMR

   Film one plate assembled in total silence except for the sauce and tweezers. Calm, close-up food clips get rewatched, and rewatches push the video further. Ask viewers to comment what they think it is.

5. Spin the menu

   Load your menu onto a wheel and film the chef spinning to decide the staff meal. Then ask viewers to comment what they hope the wheel lands on next, for a free meal of it.

Swap in your own name, prize and end time. Entry is simple: follow your account and comment on the giveaway video.

Comment your dream order from Rosa's 👇 Our chef reads the funniest ones on camera, and one random commenter wins dinner for four. Follow to enter, ends Thursday 10pm PT. US 18+, dine-in only, no purchase needed. Not affiliated with TikTok. #tacotok #foodtok

Pick something that brings the winner back through your door, not just a gift card.

• Dinner for four, food only (about $120 at menu price, roughly a third at cost)
• A chef's tasting menu for two at the counter (about $150 retail)
• Free lunch every Friday for a month (about $70 at cost)
• A private cooking class with your chef for up to six people
• A catered office lunch for 12 (about $180 retail)
• Your dish on the specials board for a week, named after you

1. Show the prize in the first two seconds

   Viewers swipe fast. Bury the prize at second eight and you lose most of your entries before they hear what it is.

2. Put the rules on screen

   Overlay the steps and end time as text, then repeat them in the caption for sound-off viewers.

3. Reply to comments with videos

   Each video reply is a fresh post that points back to the giveaway while it's live, and replies often outperform the original.

4. Paste, draw, film the reveal

   Copy the comments into the TikTok comment picker, draw, then post the results link in a short reveal.

• No alcohol. Say food only.
• Add blackout dates for your busiest nights.
• Cap the value and say tax and tip aren't included.
• Give catering prizes a delivery radius.

• Say that TikTok doesn't sponsor, endorse or run your giveaway.
• Creators you pay or gift to post it should switch on TikTok's content disclosure setting.
• Never ask for anything risky to enter. Check TikTok's current promotion and Community Guidelines.

A collab doubles the audience for the same prize budget. For restaurants, good partners are a nearby movie theater or venue, the brewery or winery you pour, a local dessert shop. Each of you posts, and entries from both posts go into one draw.