Instagram giveaway ideas for restaurants

1. Win dinner for your crew

   Post a carousel of a full table spread, then a slide that says dinner for four. Ask people to tag the three friends they'd bring. Tags pull in groups, and groups are exactly who books tables.

2. Kitchen Reel at full service

   Film 15 seconds of the pass on a Friday night: flames, plating, tickets flying. End on the prize text. People love seeing a real kitchen, and it shows you're busy for a reason.

3. Secret menu item reveal

   Tease a dish that's only for followers. Ask people to comment what they think it is, then reveal it in Stories. Everyone who guessed is entered to try it first at a tasting dinner.

4. Rate our new menu in Stories

   Post each new dish with an emoji slider sticker, then a feed post with the giveaway. Commenters enter to win the full new menu for two. You also learn which dishes to push.

5. Date night giveaway

   Before Valentine's Day or an anniversary weekend, give away a table for two with dessert. Ask followers to tag who they'd bring. Couples share this one with each other, which doubles your reach.

Swap in your own name, prize and end time. Entry is simple: like the post, follow your account and tag a friend in the comments.

🌮 Dinner for four at Rosa's Taqueria is on us.

• Follow @rosastaqueria
• Like this post
• Tag the 3 friends you're bringing

Giveaway closes Friday 9pm PT. Open to US residents 18+. Winner chosen at random and announced in our stories Saturday. Food only, no alcohol. Instagram doesn't sponsor or run this. Full rules in bio.

Pick something that brings the winner back through your door, not just a gift card.

• Dinner for four, food only (about $120 at menu price, roughly a third at cost)
• A chef's tasting menu for two at the counter (about $150 retail)
• Free lunch every Friday for a month (about $70 at cost)
• A private cooking class with your chef for up to six people
• A catered office lunch for 12 (about $180 retail)
• Your dish on the specials board for a week, named after you

1. Post a carousel, not a single photo

   Prize first, then a slide with the entry steps and end date. Skipped carousels get a second chance in the feed, often with the next slide showing.

2. Keep entry to one comment

   Every extra hoop costs entries. Only add rules you will actually check, because an unchecked rule is just a hurdle.

3. Pin the rules comment

   End time, who can enter, rules link in bio. It answers the same three questions before they get asked.

4. Draw from the comments

   Paste them into the Instagram comment picker, check your tag rule, draw and share the results link in Stories.

• No alcohol. Say food only.
• Add blackout dates for your busiest nights.
• Cap the value and say tax and tip aren't included.
• Give catering prizes a delivery radius.

• Include a release saying Instagram doesn't sponsor, endorse or run the promotion.
• Don't ask people to tag themselves in photos they're not in.
• Official rules and eligibility are on you, not Instagram.

A collab doubles the audience for the same prize budget. For restaurants, good partners are a nearby movie theater or venue, the brewery or winery you pour, a local dessert shop. Each of you posts, and entries from both posts go into one draw.