Facebook giveaway ideas for restaurants
Diners deciding where to eat this weekend and nearby offices looking for a new lunch spot. Here's how restaurants can win them over on Facebook, then pick a winner everyone can check.
Pick your Facebook winner
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5 ideas that fit Facebook
Local lunch crowd giveaway
Post a photo of your lunch special and ask people to comment where they work nearby. Draw one comment and cater their team's lunch. Office managers on Facebook have catering budgets.
Throwback menu vote
Post three dishes you used to serve and ask people to comment which one should come back for a week. Everyone who votes is entered to try it free. Older regulars come out of the woodwork.
Mother's Day or Father's Day brunch
Two weeks before, post a giveaway for a family brunch for four. Ask people to comment why their mom or dad deserves it. Draw at random, and read your favorite story to the room on the day, with permission.
Community Group anniversary
In a town Group that allows business posts, thank the community for a year in business and announce a dinner giveaway on your Page. Check the Group's rules, and link the Page post rather than reposting it.
Event page for a tasting night
Make an Event for a five-course tasting night and run the giveaway on the Event's discussion. Two seats go to one commenter, the rest are on sale. The Event keeps reminding people who said Interested.
A caption you can post today
Swap in your own name, prize and end time. Entry is simple: comment on the post on your Page.
Calling all offices near Rosa's Taqueria! 🌯 Comment where you work and you could win a catered taco lunch for your team of up to 12. Drawing Tuesday at 3pm PT. Open to US residents 18+, delivery within 5 miles. No purchase necessary. Not sponsored, endorsed or administered by Facebook.
Prizes restaurants can afford to give
Pick something that brings the winner back through your door, not just a gift card.
- Dinner for four, food only (about $120 at menu price, roughly a third at cost)
- A chef's tasting menu for two at the counter (about $150 retail)
- Free lunch every Friday for a month (about $70 at cost)
- A private cooking class with your chef for up to six people
- A catered office lunch for 12 (about $180 retail)
- Your dish on the specials board for a week, named after you
Run it on Facebook
Post from your Page, not your profile
Use your business Page, a Group you run or an Event. Personal profiles can't administer promotions, and Page posts can be boosted if you want reach.
Make the comment the whole entry
Ask one easy question and count every answer. Never require a share or a friend tag, and never give extra entries for them.
Switch to All comments
Most relevant hides some comments. Switch the filter before you copy, or people get left out.
Announce in the same post
Paste into the Facebook comment picker, draw, then edit the post with the winner and results link.
Watch-outs for restaurants
- No alcohol. Say food only.
- Add blackout dates for your busiest nights.
- Cap the value and say tax and tip aren't included.
- Give catering prizes a delivery radius.
Facebook's promotion rules
- Meta's Pages terms allow promotions on Pages, Groups and Events, never administered through personal timelines.
- "Share on your timeline" or "tag your friends" can't be an entry or earn extra entries.
- Entrants release Facebook, and you state it isn't sponsoring, endorsing or administering the giveaway.
Team up for a bigger reach
A collab doubles the audience for the same prize budget. For restaurants, good partners are a nearby movie theater or venue, the brewery or winery you pour, a local dessert shop. Each of you posts, and entries from both posts go into one draw.
Questions people ask
Can a restaurant include drinks in a giveaway?
Keep alcohol out. State liquor laws and platform rules vary, so food only is simplest.
Does a restaurant giveaway actually bring in new customers?
It does when the prize is a group meal. Dinner for four seats three new people.
Can I ask people to share my Facebook giveaway?
You can invite shares, but a share can't be an entry or earn extra entries under Meta's Pages terms.
Can I run a giveaway inside a Facebook Group?
Yes, Groups are allowed. In a Group you don't run, ask the admin first.

