Facebook giveaway ideas for online shops

1. Free shipping for a year

   Post a giveaway for a year of free shipping and ask followers to comment what they'd order first. It's cheap to give and it locks the winner into repeat orders. Cap it at one order a month in the rules so a reseller doesn't win and ship your stock around the country.

2. Customer story feature

   Share one customer's story with their product, with permission, and ask followers to comment theirs. Facebook audiences love long stories, and the thread becomes social proof. Pick a story with a detail, like a mug that's been on three camping trips, not a generic thank-you.

3. Buy-sell-trade Group

   If you run a fan Group for your brand, give members a giveaway on new arrivals. Fan Groups are where repeat buyers live. Run it in the Group, not on a personal profile. Members who resell your old drops are your most loyal customers, so give them first look at what's new.

4. Launch day Live

   Go live on your Page for a new launch and announce that one commenter during the live wins the first unit. The replay keeps collecting comments afterward. Read out commenters' names as they arrive. People stay on a Live longer when they hear themselves mentioned.

5. Gift guide giveaway

   In November, post a gift guide from your shop and ask followers to comment who they're shopping for. One wins a gift for that person, shipped free. Group the guide by price, under $25, under $50 and splurge, and link each item so the post sells while it runs.

Swap in your own name, prize and end time. Entry is simple: comment on the post on your Page.

Free shipping for a whole year, on us! 📦 Comment with the first thing you'd order from Fernway Goods. One commenter wins. Drawing Sunday at 7pm ET, winner tagged in this post. US residents 18+, no purchase necessary. Not sponsored, endorsed or administered by Facebook.

Pick something that brings the winner back through your door, not just a gift card.

• A $100 store credit, shipped free (about $50 at cost)
• Your bestseller bundle of three products (about $75 retail)
• A custom or personalized version of your top product
• A year of free shipping on every order
• A mystery box of new arrivals and samples (about $40)
• Early access to your next launch, plus the first one free

1. Post from your Page, not your profile

   Use your business Page, a Group you run or an Event. Personal profiles can't administer promotions, and Page posts can be boosted if you want reach.

2. Make the comment the whole entry

   Ask one easy question and count every answer. Never require a share or a friend tag, and never give extra entries for them.

3. Switch to All comments

   Most relevant hides some comments. Switch the filter before you copy, or people get left out.

4. Announce in the same post

   Paste into the Facebook comment picker, draw, then edit the post with the winner and results link.

• Decide on international shipping before you post.
• Hold stock for the prize so it can't sell out.
• Customs fees can surprise winners abroad.
• Use a separate discount code for giveaway traffic.

• Meta's Pages terms allow promotions on Pages, Groups and Events, never administered through personal timelines.
• "Share on your timeline" or "tag your friends" can't be an entry or earn extra entries.
• Entrants release Facebook, and you state it isn't sponsoring, endorsing or administering the giveaway.

A collab doubles the audience for the same prize budget. For online shops, good partners are an online shop with a similar customer, a creator in your niche, a packaging or stationery brand. Each of you posts, and entries from both posts go into one draw.