TikTok giveaway ideas for makeup brands

1. One product, three looks

   Use one palette for a work look, a date look and a full glam in one video. Viewers comment which look they'd wear to enter. Keep each look under 15 seconds and show the pans so people see what's used.

2. Shade-match replies

   Ask viewers to comment their current foundation shade from another brand. Reply with a video matching them to yours. Every reply points back to the giveaway, and the comment section becomes a shade guide.

3. Behind the formula

   Film the lab or your founder testing a new formula: what failed, what changed. Viewers comment one thing they wish their current product did. Showing the misses makes the launch believable.

4. Wear test in real life

   Film your lip color through coffee, lunch and a mask. Viewers comment the toughest test they'd put it through. Pick the best idea for next week's video and draw the giveaway winner from all of them.

5. Rate the comments' looks

   Ask viewers to post their own look with your product and comment the link. Duet the best ones. The giveaway winner is drawn at random from every comment, not picked by you, and you say so.

Swap in your own name, prize and end time.

Comment your current foundation shade from any brand 👇 We'll match you, and one random commenter wins a full face kit in their shades. Follow @petalwickbeauty to enter. Ends Friday 9pm ET, results link here. US 18+. Not affiliated with TikTok. #makeuptok #shadematch

• Your full face kit, base to setting spray, in the winner's shades (about $150 retail)
• Every shade of your bestselling lip, boxed as a set (about $90)
• A mini kit of your top five products in travel sizes (about $40)
• A virtual shade-match session with your makeup artist
• First access to an unreleased palette, plus a vote on one shade name
• A brush set and a branded makeup bag (about $45)

• Ship the winner's shade, not your overstock.
• Keep claims cosmetic, like long-wear.
• Creators you send product to must disclose it.
• List ingredients for allergy checks.

A video that takes off can pull more comments than the app will scroll through, so copy them from the web player on a laptop. If you switched on comment filters, approve the held ones first or those people never make the list.

Splitting the prize with a skincare brand with a matching customer? You each post your own video, paste both comment lists into the picker and turn on one entry per person.