Skip to content
Perkadoo

Facebook giveaway ideas for makeup brands

Makeup lovers who watch swatches before they buy and need to see their own shade on someone like them. Here are 5 Facebook giveaways aimed at them. Entry is the usual Facebook ask: comment on the post on your Page.

Pick your Facebook winner

Copy your Facebook comments in three steps
  1. On desktop, open your Facebook giveaway post and choose all comments when available, rather than most relevant.
  2. Expand replies and load more comments, then select and copy the authors and comments you can see.
  3. Paste below or upload an author/comment CSV. On mobile, open the post in a browser's desktop view or use an existing export if copying isn't available.

Running a giveaway?

Your first giveaway page is free. Doo writes the rules and draws a winner anyone can check.

Sign up free

5 ideas that fit Facebook

  1. Shades for every decade

    Post a carousel of real customers in their 20s, 40s and 60s wearing your shades, with permission. Ask followers to comment the shade they'd try.

  2. Ask the artist thread

    Your makeup artist answers questions in the comments for an hour: hooded eyes, mature skin, oily T-zones. Every question is an entry. Save the answers for an email series.

  3. Wedding season kit

    In spring, give away a bridal kit that lasts through tears and photos. Ask entrants to comment their wedding date or the date of a wedding they're going to. You learn when to run your bridal ads.

  4. Customer Group shade vote

    In your customer Group, post two shades you're thinking of discontinuing and let members vote in the comments. One voter wins a stockpile of the one that stays.

  5. Holiday party glam

    In December, post a full party look and a giveaway for the kit. Commenters say where they're going. Run a matching one in spring for wedding season and you have two easy dates a year.

A caption you can post today

Swap in your own name, prize and end time.

Facebook caption
Wedding season giveaway from Petalwick Beauty 💐 Comment your wedding date, or the date of a wedding you're going to. One commenter wins our bridal kit, matched to their shade. Drawing April 15 at 7pm ET. US residents 18+. No purchase necessary. Not sponsored, endorsed or administered by Facebook.

Prizes makeup brands can afford to give

  • Your full face kit, base to setting spray, in the winner's shades (about $150 retail)
  • Every shade of your bestselling lip, boxed as a set (about $90)
  • A mini kit of your top five products in travel sizes (about $40)
  • A virtual shade-match session with your makeup artist
  • First access to an unreleased palette, plus a vote on one shade name
  • A brush set and a branded makeup bag (about $45)

Watch-outs for makeup brands

  • Ship the winner's shade, not your overstock.
  • Keep claims cosmetic, like long-wear.
  • Creators you send product to must disclose it.
  • List ingredients for allergy checks.

Before you post on Facebook

Facebook sorts comments by "Most relevant" and leaves some out, so switch to "All comments" before you copy. Delete replies from fake look-alike Pages saying "you won, claim here" as they appear, and tell entrants the winner only hears from your real Page.

Splitting the prize with a local makeup artist who does weddings? Each Page posts it, you paste both comment lists into the picker and turn on one entry per person. Facebook won't let a share or a friend tag count as an entry, on either Page.

Questions people ask

What's a good makeup giveaway prize?

A set in the winner's own shades. Asking for their shade in the comments also tells you what to restock.

How do I pick the winner's shade fairly?

Draw first, then ask the winner for their shade. The prize is the same value whatever they pick.

Try next