YouTube giveaway ideas for makeup brands

1. Full face, first impressions

   Do a full face with a new launch and say what you'd change. Pin the rules and ask viewers to comment the keyword and their shade.

2. Short: swatch every shade

   Swatch your whole range in under a minute on two arms of different tones. The keyword in the pinned comment is the entry.

3. Makeup artist masterclass

   A 20-minute class with your artist on one technique, like cut crease or soft contour. Add chapters for each step. The prize is the exact kit used, in the winner's shades.

4. How a shade is made

   Show a new shade going from pigment to pan. Viewers comment the keyword and a shade they wish existed. Their answers are your next product brief.

5. Subscriber look recreations

   Recreate three looks viewers sent in. Ask the audience to comment which one you nailed with the keyword. Everyone who comments is in the draw.

Swap in your own name, prize and end time.

Win the full kit from this video in your shades. Comment the keyword from the masterclass and your shade. Drawing Thursday 8pm ET, winner pinned below. US 18+, ships free. YouTube isn't a sponsor and isn't involved. Rules in description.

• Your full face kit, base to setting spray, in the winner's shades (about $150 retail)
• Every shade of your bestselling lip, boxed as a set (about $90)
• A mini kit of your top five products in travel sizes (about $40)
• A virtual shade-match session with your makeup artist
• First access to an unreleased palette, plus a vote on one shade name
• A brush set and a branded makeup bag (about $45)

• Ship the winner's shade, not your overstock.
• Keep claims cosmetic, like long-wear.
• Creators you send product to must disclose it.
• List ingredients for allergy checks.

Scam replies from channels using your name and photo ("message me on Telegram to claim") turn up under giveaway videos fast. Pin a comment saying you only announce winners in that pin, and check "Held for review" in YouTube Studio before you draw, because real entries end up there too.

Splitting the prize with a nail artist or nail polish brand? Each channel posts its own video with the same keyword, and you draw once from both comment lists.