Product launch giveaway caption templates
A launch giveaway gets the new thing into real hands and real photos on day one. Pick the stage you're at.
Fill in your caption
Your giveaway
Ready to post
Before you post
- The winner gets the product at or before launch, not weeks after the hype has passed.
- 'No purchase necessary' is there, especially if pre-orders are open at the same time.
- If you ask for reviews, you say they're optional and honest, and any posted review discloses the free product.
- Naming contests separate the random giveaway from any 'we pick our favorite' element.
- You've set aside stock for the winners before launch day sells out.
Make it work harder
Give away more units, smaller
Five winners of one product each beat one winner of five. More people posting unboxings on launch week.
Collect a waitlist alongside
Link a waitlist in your bio during the teaser. Everyone who doesn't win is still a launch-day lead.
Pick multiple winners at once
Draw all five winners in one go with the Winner Picker so the same results page shows every name.
Questions people ask
Can I require a pre-order to enter a launch giveaway?
Not in the US without a free alternative. A purchase plus chance plus a prize can be an illegal lottery. Keep entry free and say so.
Can I ask winners to review the product?
You can ask, but don't make the prize depend on a positive review. If they post, the FTC expects them to say they got it free.
How many winners should a launch giveaway have?
Three to ten works for most physical products. Enough for a wave of photos, few enough that each winner feels special.