Facebook giveaway ideas for photographers
Couples, families and small businesses who need photos soon but haven't picked a photographer yet. Here's how photographers can win them over on Facebook, then pick a winner everyone can check.
Pick your Facebook winner
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Check this list before continuing. You can edit names on the next step. Parsing stays in your browser; eligible names are sent to Perkadoo when you draw and appear on the public results page.
5 ideas that fit Facebook
Family session for a local hero
Ask Page followers to comment about a family who's had a hard year. Draw one comment at random and give them a free session. Local Facebook spreads stories like this fast. Let nominees opt in privately by message before you name anyone in public.
Holiday card minis Event
Create an Event for a holiday mini session day and run the giveaway on the Event post. One commenter gets a free slot, the rest book. Families plan holiday cards on Facebook. List the exact slot times on the Event so people can see the calendar filling up.
Old photo restoration
Ask followers to comment about an old family photo they'd love restored. Draw one and restore it as the prize. It shows editing skill and gets long, warm comments. Post the before and after side by side once the family agrees. Restoration posts get shared across generations.
Local business Group
In a business owners' Group that allows promos, share a headshot tip and point to your Page giveaway for a team session. Check the Group's rules and ask the admin first. Offer one tip anyone can use with a phone, like facing a window, so the post earns its place even for non-entrants.
Senior portrait season
In late summer, post a giveaway for a senior portrait session. Parents comment their teen's school. It's a busy season for families and a high-value booking for you. Shoot the winner first and use their gallery as the sample for every senior booking after.
A caption you can post today
Swap in your own name, prize and end time. Entry is simple: comment on the post on your Page.
Holiday mini sessions are booking now! 🎄 Maya Ortiz Photography is giving one family a free slot. Comment with your family's name and how many people would be in the photo. Drawing Nov 1 at noon CT. US residents 18+, Austin area. No purchase necessary. Not sponsored, endorsed or administered by Facebook.
Prizes photographers can afford to give
Pick something that brings the winner back through your door, not just a gift card.
- A 30-minute mini session with 10 edited images (about $250 retail)
- A full family session at a location of the winner's choice (about $400 retail)
- A headshot session for a small business team of up to four
- An engagement session, credited toward wedding booking
- A large framed print from any past session (about $150)
- A photo walk lesson for beginner photographers (about $100)
Run it on Facebook
Post from your Page, not your profile
Use your business Page, a Group you run or an Event. Personal profiles can't administer promotions, and Page posts can be boosted if you want reach.
Make the comment the whole entry
Ask one easy question and count every answer. Never require a share or a friend tag, and never give extra entries for them.
Switch to All comments
Most relevant hides some comments. Switch the filter before you copy, or people get left out.
Announce in the same post
Paste into the Facebook comment picker, draw, then edit the post with the winner and results link.
Watch-outs for photographers
- Name the area you cover and who pays travel.
- Get a model release before posting the winner's photos.
- Set a booking window and limit reschedules.
- Say whether prints are included or extra.
Facebook's promotion rules
- Meta's Pages terms allow promotions on Pages, Groups and Events, never administered through personal timelines.
- "Share on your timeline" or "tag your friends" can't be an entry or earn extra entries.
- Entrants release Facebook, and you state it isn't sponsoring, endorsing or administering the giveaway.
Team up for a bigger reach
A collab doubles the audience for the same prize budget. For photographers, good partners are a local florist or venue, a hair and makeup artist, a print or framing shop. Each of you posts, and entries from both posts go into one draw.
Questions people ask
What should a photographer give away?
A mini session. It's low cost to you and shows your work.
Can I use the winner's photos in my portfolio?
Only with a signed model release. Put it in the rules.
Can I ask people to share my Facebook giveaway?
You can invite shares, but a share can't be an entry or earn extra entries under Meta's Pages terms.
Can I run a giveaway inside a Facebook Group?
Yes, Groups are allowed. In a Group you don't run, ask the admin first.

