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YouTube giveaway ideas for photographers

Couples, families and small businesses who need photos soon but haven't picked a photographer yet. Here's how photographers can win them over on YouTube, then pick a winner everyone can check.

Pick your YouTube winner

Your comments

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Copy your YouTube comments in three steps
  1. On desktop, open your YouTube video's comments and choose newest first if you want to review entries in order.
  2. Load the comments and expand replies you want included, then copy their authors and text.
  3. Paste below or upload an author/comment CSV. On mobile, try desktop web or transfer an existing export. A video URL alone won't import comments.

0 comments → 0 eligible entries. 0 didn't tag 0 friends; 0 duplicates; 0 excluded; 0 missing the word; 0 removed.


Paste comments to see who's in.

Check this list before continuing. You can edit names on the next step. Parsing stays in your browser; eligible names are sent to Perkadoo when you draw and appear on the public results page.

5 ideas that fit YouTube

  1. Short: one location, five looks

    Shoot five images in one spot by changing angle and light. Pin the rules and ask viewers to comment their favorite with the keyword. Name the spot on screen. Locals will comment that they know it, and those comments count as entries.

  2. Full wedding film, long-form

    Show a full wedding day from prep to sparkler exit. Engaged couples watch to the end. Say the keyword during the first dance and give away an engagement session. Add chapters for prep, ceremony and reception so couples can skip to what they're planning now.

  3. Camera settings for beginners

    A 15-minute tutorial explaining aperture and shutter speed with real shoots. The prize is a photo walk lesson. Tutorials bring viewers who become students and referrals. Use a phone and a camera side by side so viewers who don't own gear can still follow along.

  4. Client reacts to their gallery

    With permission, film a client seeing their photos for the first time. Reactions are emotional and real. The keyword enters viewers for a mini session. Keep the reaction uncut for the first ten seconds. The quiet before someone cries is the whole video.

  5. Pricing explained Short

    Explain what a session costs and where the money goes in under a minute. Honesty about price builds trust. Viewers comment the keyword to enter. Break a $400 session into hours of shooting, editing and delivery so the number makes sense.

A caption you can post today

Swap in your own name, prize and end time. Entry is simple: comment on the video with the keyword you name.

YouTube caption
GIVEAWAY: a free engagement session. Comment the keyword from the first dance and your wedding month. Drawing Saturday 7pm CT, winner pinned below. 18+, Austin area or travel at your cost. YouTube isn't a sponsor and isn't involved. Rules in description.

Prizes photographers can afford to give

Pick something that brings the winner back through your door, not just a gift card.

  • A 30-minute mini session with 10 edited images (about $250 retail)
  • A full family session at a location of the winner's choice (about $400 retail)
  • A headshot session for a small business team of up to four
  • An engagement session, credited toward wedding booking
  • A large framed print from any past session (about $150)
  • A photo walk lesson for beginner photographers (about $100)

Run it on YouTube

  1. Hide a keyword in the video

    Say it halfway through. It rewards people who actually watched and gives you a clean filter at draw time.

  2. Pin the rules

    Keyword, end date, eligibility and a rules link, pinned. Works on Shorts and long-form alike.

  3. Put the end date up front

    First line of the description, so viewers who find the video next month know it's closed instead of commenting into the void.

  4. Filter by keyword and draw

    Paste the comments into the YouTube comment picker, filter by the keyword, draw and reply to your pin with the results link.

Watch-outs for photographers

  • Name the area you cover and who pays travel.
  • Get a model release before posting the winner's photos.
  • Set a booking window and limit reschedules.
  • Say whether prints are included or extra.

YouTube's promotion rules

  • YouTube's contest policies make you responsible for the giveaway, its rules and its prizes.
  • Say that YouTube isn't a sponsor and isn't involved.
  • Entry can't break YouTube's Community Guidelines or terms.

Team up for a bigger reach

A collab doubles the audience for the same prize budget. For photographers, good partners are a local florist or venue, a hair and makeup artist, a print or framing shop. Each of you posts, and entries from both posts go into one draw.

Questions people ask

What should a photographer give away?

A mini session. It's low cost to you and shows your work.

Can I use the winner's photos in my portfolio?

Only with a signed model release. Put it in the rules.

Should I use a Short or a long video?

Shorts reach strangers, long videos reach fans. Pick by who you want.

Can I require a subscribe to enter?

You can ask, but a comment list can't prove it. The keyword is the rule you can check.