Facebook giveaway ideas for hair salons
People overdue for a cut who follow local stylists for ideas, and clients ready to try a new look. Here's how hair salons can win them over on Facebook, then pick a winner everyone can check.
Pick your Facebook winner
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5 ideas that fit Facebook
Prom or wedding season giveaway
Two months before prom or peak wedding season, post a giveaway for an updo trial. Ask commenters what their event is. Parents and brides plan on Facebook, and they book months ahead.
Client appreciation week
Post a thank-you with a photo of your team and ask clients to comment their favorite stylist. Everyone who comments is entered for a free blowout month, and stylists see public praise.
New stylist welcome
Introduce a new stylist with a photo and a short bio, then give away a cut with them. Comments asking questions count as entries. It fills their book in their first month.
Local women's Group spotlight
In a community Group that permits business posts, share a hair tip and point to the giveaway on your Page. Check the Group's rules, and keep the tip useful even for people who don't enter.
Back-to-school cuts for kids
In August, give away a free kids' cut and a bag of detangler. Parents comment their kid's grade to enter. It's a different audience from your color clients and a cheap prize to deliver.
A caption you can post today
Swap in your own name, prize and end time. Entry is simple: comment on the post on your Page.
Prom season is coming! 💐 Gloss Studio is giving away a free updo trial and day-of styling. Comment with your event date to enter. Drawing March 15 at 5pm ET. Open to US residents, under-18 entrants need a parent's OK. No purchase necessary. This promotion is not sponsored, endorsed or administered by Facebook.
Prizes hair salons can afford to give
Pick something that brings the winner back through your door, not just a gift card.
- A cut, color and blowout with your senior stylist (about $250 retail)
- A full-size shampoo, conditioner and styling product set (about $70)
- A blowout every week for a month (about $160 retail)
- A bridal or event trial session (about $100 retail)
- A gift card for a friend's first visit, plus one for the winner ($50 each)
- A deep conditioning treatment add-on for a year of visits
Run it on Facebook
Post from your Page, not your profile
Use your business Page, a Group you run or an Event. Personal profiles can't administer promotions, and Page posts can be boosted if you want reach.
Make the comment the whole entry
Ask one easy question and count every answer. Never require a share or a friend tag, and never give extra entries for them.
Switch to All comments
Most relevant hides some comments. Switch the filter before you copy, or people get left out.
Announce in the same post
Paste into the Facebook comment picker, draw, then edit the post with the winner and results link.
Watch-outs for hair salons
- Say travel isn't covered.
- Color prizes need a patch test first.
- Set a 60-day booking window.
- Get a parent's consent before a minor's chemical service.
Facebook's promotion rules
- Meta's Pages terms allow promotions on Pages, Groups and Events, never administered through personal timelines.
- "Share on your timeline" or "tag your friends" can't be an entry or earn extra entries.
- Entrants release Facebook, and you state it isn't sponsoring, endorsing or administering the giveaway.
Team up for a bigger reach
A collab doubles the audience for the same prize budget. For hair salons, good partners are a nail salon down the street, a local wedding photographer, a boutique that dresses your clients. Each of you posts, and entries from both posts go into one draw.
Questions people ask
What should a hair salon give away?
A service with a named stylist. It puts the winner in a chair where they can rebook.
Can I use client photos in a salon giveaway post?
Only with the client's permission, ideally in writing.
Can I ask people to share my Facebook giveaway?
You can invite shares, but a share can't be an entry or earn extra entries under Meta's Pages terms.
Can I run a giveaway inside a Facebook Group?
Yes, Groups are allowed. In a Group you don't run, ask the admin first.

