Instagram giveaway ideas for florists

1. Nominate someone for flowers

   Ask followers to comment someone who deserves flowers this week and tag them. One random comment wins a bouquet delivered to the person they named. The tag notifies the nominee, which spreads it kindly.

2. Bouquet build Reel

   Film a bouquet built stem by stem, sped up, ending on the wrap. Text: comment your favorite flower to win one like it. Building videos make the craft visible. Clip a mic to the wrapping paper. The crinkle at the end is what makes people watch twice.

3. Name this arrangement

   Post a carousel of a new seasonal design and ask followers to comment a name and tag a friend. The winning name goes on your menu, and its author gets the arrangement. Shortlist your three favorite names in Stories before you draw, so the naming feels like a community decision.

4. Stories poll: peonies or ranunculus

   Run a week of flower polls in Stories, then a feed giveaway for a bouquet of the overall winner. Polls warm people up so they're ready to comment. Post each day's results the next morning with a photo of the winning flower in the shop.

5. Wedding season carousel

   Post your best bridal bouquets in a carousel and ask engaged followers to comment their wedding month. One wins a consultation and a bridal bouquet, and the comments are warm leads. Put each couple's month and venue on the slide so engaged followers can picture their own day.

Swap in your own name, prize and end time. Entry is simple: like the post, follow your account and tag a friend in the comments.

💐 Who deserves flowers this week? Comment their name and tag them. One random comment wins a bouquet from Petal & Stem, delivered to the person you nominated.

Follow @petalandstem. Ends Thursday 5pm PT. Delivery within 15 miles. US 18+. Not sponsored or administered by Instagram. Rules in bio.

Pick something that brings the winner back through your door, not just a gift card.

• A bouquet delivered every month for three months (about $150 retail)
• A wedding consultation and bridal bouquet (about $200 retail)
• A flower arranging workshop for two (about $120 retail)
• A surprise bouquet delivered to someone the winner nominates
• A potted orchid and a care guide (about $45)
• First pick of your Valentine's Day pre-orders, guaranteed delivery

1. Post a carousel, not a single photo

   Prize first, then a slide with the entry steps and end date. Skipped carousels get a second chance in the feed, often with the next slide showing.

2. Keep entry to one comment

   Every extra hoop costs entries. Only add rules you will actually check, because an unchecked rule is just a hurdle.

3. Pin the rules comment

   End time, who can enter, rules link in bio. It answers the same three questions before they get asked.

4. Draw from the comments

   Paste them into the Instagram comment picker, check your tag rule, draw and share the results link in Stories.

• Flowers wilt. Set a delivery date, not just a winner.
• Keep the delivery radius tight.
• Avoid prize dates near Valentine's and Mother's Day.
• Lilies are toxic to cats, so ask about pets.

• Include a release saying Instagram doesn't sponsor, endorse or run the promotion.
• Don't ask people to tag themselves in photos they're not in.
• Official rules and eligibility are on you, not Instagram.

A collab doubles the audience for the same prize budget. For florists, good partners are a local bakery, a wedding venue or planner, a chocolate or candle maker. Each of you posts, and entries from both posts go into one draw.