Facebook giveaway ideas for florists
People who buy flowers for birthdays and apologies, and couples planning a wedding next year. Here's how florists can win them over on Facebook, then pick a winner everyone can check.
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5 ideas that fit Facebook
Mother's Day nomination
Two weeks before Mother's Day, ask Page followers to comment about a mom who'd love flowers. Draw one at random and deliver a bouquet. Facebook is where these stories get told. Ask the winner whether the mom would like a photo taken at the door, and only post it if she says yes.
Nursing home delivery
Ask followers to comment a care home or hospital ward that deserves flowers. Draw one comment and deliver arrangements for the common room. Local Pages share good news like this. Call the home first to check about allergies and vase rules, since some wards don't allow standing water.
Workshop Event
Create an Event for an arranging workshop and run the giveaway on the Event post. Two seats go to one commenter, the rest are on sale. Event reminders fill the room. Post a photo of last workshop's arrangements on the Event so people know what they'll take home.
Local wedding planning Group
In a wedding planning Group that allows vendor posts, share a seasonal flower guide and point to your Page giveaway for a consultation. Check the Group's rules and ask the admin first. Make the guide useful on its own: which flowers are in season each month and roughly what they cost per stem.
Anniversary throwback
Post your first ever bouquet next to one from this week and ask followers to comment the occasion they last bought flowers for. Long-time customers love seeing how far you've come. Answer every comment with the flower you'd pair with their occasion. It turns a giveaway thread into a consult.
A caption you can post today
Swap in your own name, prize and end time. Entry is simple: comment on the post on your Page.
Mother's Day is May 10, and Petal & Stem wants to treat a mom who never treats herself. 💐 Comment with a few words about her. We'll draw one comment May 6 at 3pm PT and deliver a bouquet. US residents 18+, delivery within 15 miles. No purchase necessary. Not sponsored, endorsed or administered by Facebook.
Prizes florists can afford to give
Pick something that brings the winner back through your door, not just a gift card.
- A bouquet delivered every month for three months (about $150 retail)
- A wedding consultation and bridal bouquet (about $200 retail)
- A flower arranging workshop for two (about $120 retail)
- A surprise bouquet delivered to someone the winner nominates
- A potted orchid and a care guide (about $45)
- First pick of your Valentine's Day pre-orders, guaranteed delivery
Run it on Facebook
Post from your Page, not your profile
Use your business Page, a Group you run or an Event. Personal profiles can't administer promotions, and Page posts can be boosted if you want reach.
Make the comment the whole entry
Ask one easy question and count every answer. Never require a share or a friend tag, and never give extra entries for them.
Switch to All comments
Most relevant hides some comments. Switch the filter before you copy, or people get left out.
Announce in the same post
Paste into the Facebook comment picker, draw, then edit the post with the winner and results link.
Watch-outs for florists
- Flowers wilt. Set a delivery date, not just a winner.
- Keep the delivery radius tight.
- Avoid prize dates near Valentine's and Mother's Day.
- Lilies are toxic to cats, so ask about pets.
Facebook's promotion rules
- Meta's Pages terms allow promotions on Pages, Groups and Events, never administered through personal timelines.
- "Share on your timeline" or "tag your friends" can't be an entry or earn extra entries.
- Entrants release Facebook, and you state it isn't sponsoring, endorsing or administering the giveaway.
Team up for a bigger reach
A collab doubles the audience for the same prize budget. For florists, good partners are a local bakery, a wedding venue or planner, a chocolate or candle maker. Each of you posts, and entries from both posts go into one draw.
Questions people ask
What's a good florist giveaway?
Flowers for someone the entrant nominates. It feels generous and reaches two people.
Can a florist give away flowers out of town?
Only through a partner shop. Fresh flowers don't ship well.
Can I ask people to share my Facebook giveaway?
You can invite shares, but a share can't be an entry or earn extra entries under Meta's Pages terms.
Can I run a giveaway inside a Facebook Group?
Yes, Groups are allowed. In a Group you don't run, ask the admin first.

