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TikTok giveaway ideas for coffee shops

Regulars who already stop by and people within a short walk who haven't tried you yet. Here's how coffee shops can win them over on TikTok, then pick a winner everyone can check.

Pick your TikTok winner

Your comments

0 comments
Copy your TikTok comments in three steps
  1. On desktop, open your TikTok video and its comments panel. Expand replies and load the comments you need.
  2. Select and copy the visible authors and comments. Check that the selection includes the usernames.
  3. Paste below or upload an author/comment CSV. If the mobile app won't copy a thread, use desktop web or an export you already have.

0 comments → 0 eligible entries. 0 didn't tag 0 friends; 0 duplicates; 0 excluded; 0 missing the word; 0 removed.

Paste comments to see who's in.

Check this list before continuing. You can edit names on the next step. Parsing stays in your browser; eligible names are sent to Perkadoo when you draw and appear on the public results page.

5 ideas that fit TikTok

  1. POV: the 6am opening shift

    Film the grinder warming up, the first espresso shot and the door unlocking, all set to a trending sound. End on the prize bag of beans on the counter and the line: comment your alarm time to enter.

  2. Stitch the worst coffee take

    Stitch a viral video of someone microwaving coffee or putting butter in it, react with your barista, then announce the giveaway at the end. Strong opinions about coffee travel far on TikTok.

  3. Rate my order

    Ask people to comment their most complicated drink order. Your barista makes the wildest three on camera in a follow-up video, and everyone who commented an order goes into the draw for a month of coffee.

  4. Duet the pour

    Post a slow, satisfying milk pour and invite people to duet it with their own home attempt. Duets are a bonus shout-out, while the comment is the entry, so nobody without a steam wand misses out.

  5. Blind taste test with regulars

    Set up three unmarked cups and film two regulars guessing which one is your house blend. Ask viewers to comment their guess before the reveal at the end. Correct guessers get two entries in the drawing.

A caption you can post today

Swap in your own name, prize and end time. Entry is simple: follow your account and comment on the giveaway video.

TikTok caption
Free coffee for a month?? 👀 Follow us and comment your alarm time. We pick one person at random Friday 6pm ET and post the results link right here. US 18+, no purchase needed. Not affiliated with TikTok. #coffeetok #northsidecoffee

Prizes coffee shops can afford to give

Pick something that brings the winner back through your door, not just a gift card.

  • A month of free coffee, one drink a day (about $120 at cost)
  • A bag of your house beans and a branded mug (about $30)
  • A home brewing kit: pour-over, filters and a bag of beans (about $60)
  • A latte art class for two after closing (staff time only)
  • Name a seasonal drink and get it free all season (about $40)
  • A punch card that starts full, ten drinks already stamped (about $45)

Run it on TikTok

  1. Show the prize in the first two seconds

    Viewers swipe fast. Bury the prize at second eight and you lose most of your entries before they hear what it is.

  2. Put the rules on screen

    Overlay the steps and end time as text, then repeat them in the caption for sound-off viewers.

  3. Reply to comments with videos

    Each video reply is a fresh post that points back to the giveaway while it's live, and replies often outperform the original.

  4. Paste, draw, film the reveal

    Copy the comments into the TikTok comment picker, draw, then post the results link in a short reveal.

Watch-outs for coffee shops

  • Free coffee needs an end date and a daily limit.
  • Say drink prizes are in-store only.
  • Seasonal drink prizes expire with the season.
  • Keep prizes modest so nobody gets a tax surprise.

TikTok's promotion rules

  • Say that TikTok doesn't sponsor, endorse or run your giveaway.
  • Creators you pay or gift to post it should switch on TikTok's content disclosure setting.
  • Never ask for anything risky to enter. Check TikTok's current promotion and Community Guidelines.

Team up for a bigger reach

A collab doubles the audience for the same prize budget. For coffee shops, good partners are the bakery that supplies your pastries, a local roaster, a bookshop nearby. Each of you posts, and entries from both posts go into one draw.

Questions people ask

What's the best giveaway prize for a coffee shop?

One that brings the winner back, like a month of drinks. One free latte is one visit. Thirty is a habit.

When should a coffee shop run a giveaway?

Pair it with a menu launch, your anniversary or National Coffee Day on September 29.

Can I ask people to duet or stitch to enter?

You can, but duets live on other profiles and are hard to collect. Make the comment the entry and treat duets as a bonus.

How long should a TikTok giveaway run?

Three to seven days. Most views land in the first 48 hours.

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