Facebook giveaway ideas for coffee shops

1. Neighborhood favorites poll

   Post a photo of four pastries from your case and ask which one wins the morning. Every answer in the comments is an entry. Locals love weighing in, and the poll tells you what to bake more of.

2. Thank-you giveaway for a teacher or nurse

   Ask your Page followers to comment about a local teacher, nurse or crossing guard who deserves free coffee for a month. Draw one comment at random and deliver the prize in person, with a photo for the Page.

3. Neighborhood Group launch post

   If you run a Group for your regulars or your block, post the giveaway there first, a day before the Page. Members get a head start, which makes the Group feel worth joining.

4. Anniversary post with an old photo

   Dig out the photo from opening day and post it next to today. Ask people to comment their first visit or their usual order. Anniversary posts pull in lapsed regulars who haven't been in for a while.

5. Event page for a free tasting

   Create a Facebook Event for a Saturday cupping and run the giveaway on the event's discussion. People who comment are in for a bag of beans, and the event reminds them to show up in person.

Swap in your own name, prize and end time. Entry is simple: comment on the post on your Page.

Northside Coffee is turning five, and we're celebrating with you. Comment with your usual order and you're entered to win a month of free coffee, one drink a day. Drawing Monday at noon ET, winner posted here. US residents 18+, no purchase necessary. This giveaway is not sponsored, endorsed or administered by Facebook.

Pick something that brings the winner back through your door, not just a gift card.

• A month of free coffee, one drink a day (about $120 at cost)
• A bag of your house beans and a branded mug (about $30)
• A home brewing kit: pour-over, filters and a bag of beans (about $60)
• A latte art class for two after closing (staff time only)
• Name a seasonal drink and get it free all season (about $40)
• A punch card that starts full, ten drinks already stamped (about $45)

1. Post from your Page, not your profile

   Use your business Page, a Group you run or an Event. Personal profiles can't administer promotions, and Page posts can be boosted if you want reach.

2. Make the comment the whole entry

   Ask one easy question and count every answer. Never require a share or a friend tag, and never give extra entries for them.

3. Switch to All comments

   Most relevant hides some comments. Switch the filter before you copy, or people get left out.

4. Announce in the same post

   Paste into the Facebook comment picker, draw, then edit the post with the winner and results link.

• Free coffee needs an end date and a daily limit.
• Say drink prizes are in-store only.
• Seasonal drink prizes expire with the season.
• Keep prizes modest so nobody gets a tax surprise.

• Meta's Pages terms allow promotions on Pages, Groups and Events, never administered through personal timelines.
• "Share on your timeline" or "tag your friends" can't be an entry or earn extra entries.
• Entrants release Facebook, and you state it isn't sponsoring, endorsing or administering the giveaway.

A collab doubles the audience for the same prize budget. For coffee shops, good partners are the bakery that supplies your pastries, a local roaster, a bookshop nearby. Each of you posts, and entries from both posts go into one draw.