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YouTube giveaway rules template

YouTube's contest policies put the creator in charge of rules. These US clauses are a starting point, not legal advice.

Generate your full official rules

A template, not legal advice. Check your state's rules.

The giveaway
Sponsor
Dates
Who can enter

Open to the 50 states and DC. Tick any state you want to leave out.

Exclude states
How to enter

Everyone needs a way in without a purchase or a social account.

Picking winners
Platforms and privacy

Running it on social? We add the platform release.

[Giveaway title] Official Rules

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

VOID WHERE PROHIBITED.

1. Eligibility

[Giveaway title] (the "Giveaway") is open only to legal residents of the fifty (50) United States and the District of Columbia, who are at least eighteen (18) years old at the time of entry. Employees, officers and directors of [Sponsor name], its affiliates and agencies, and their immediate family members and people living in the same household, are not eligible. The Giveaway is subject to all applicable federal, state and local laws and regulations.

2. Entry period

The Giveaway begins on [start date and time] and ends on [end date and time] (the "Entry Period"). Entries received outside the Entry Period will not be accepted. Sponsor's clock is the official timekeeper.

3. How to enter

To enter for free during the Entry Period, follow these steps:

  • [how to enter, one step per line]

Alternate method of entry: To enter without using social media, email [contact email] with the subject line "[Giveaway title] Entry" and include your full name, mailing address, email address and date of birth. Alternate entries have the same chance of winning as all other entries.

Limit one (1) entry per person, regardless of entry method. Entries generated by script, bot or other automated means are void.

4. Winner selection and notification

On or about [drawing date], Sponsor will select one (1) potential winner in a random drawing from all eligible entries received. Sponsor's decisions are final and binding on all matters relating to the Giveaway.

Potential winners will be notified by email or direct message on the platform used to enter within three (3) days of the drawing. A potential winner must respond within seven (7) days of notification and may be required to sign and return an affidavit of eligibility, a liability release and, where lawful, a publicity release. If a potential winner does not respond in time, cannot accept the prize or is found ineligible, the prize may be forfeited and an alternate winner selected.

5. Prizes and approximate retail value

Approximate retail value ("ARV") of all prizes: [total prize value]. Prizes are not transferable, and no cash or other substitution is allowed, except that Sponsor may substitute a prize of equal or greater value if a prize becomes unavailable. Winners are responsible for all federal, state and local taxes on their prize. A winner whose prizes are valued at $600 or more will receive an IRS Form 1099.

  • [prize, one per line]

6. Odds

Odds of winning depend on the number of eligible entries received during the Entry Period.

7. General conditions

Sponsor may disqualify anyone who tampers with the entry process or the operation of the Giveaway, or who acts in violation of these Official Rules. If the Giveaway cannot run as planned because of fraud, technical failure or any other cause beyond Sponsor's control, Sponsor may cancel, end or modify the Giveaway and select winners from eligible entries received before the action was taken. Except where prohibited, by accepting a prize a winner agrees that Sponsor may use their name, city, state and likeness for promotional purposes without further payment.

8. Release and limitation of liability

By entering, entrants agree to release and hold harmless [Sponsor name] and its affiliates, officers, directors, employees and agents from any claims, losses or damages arising from participation in the Giveaway or the acceptance, use or misuse of any prize. Sponsor is not responsible for lost, late, incomplete or misdirected entries, or for technical failures of any kind.

9. Privacy

Sponsor will use information collected from entrants to administer the Giveaway and award prizes. Sponsor will not use it for other purposes unless an entrant agrees.

10. Governing law

These Official Rules are governed by the laws of [Sponsor's state], without regard to its conflict of law rules.

11. Sponsor

The Sponsor of the Giveaway is [Sponsor name], [Sponsor mailing address]. Questions can be sent to [contact email]. For a list of winners, email [contact email] with the subject line "Winners List" within thirty (30) days after the Entry Period ends.

11 blanks left to fill

Clauses every YouTube giveaway needs

Adapt these, or let the generator above write the whole set for you.

Eligibility
Open to legal residents of the United States who are 18 or older (or the age of majority in their state, if higher). Channel members, subscribers and non-subscribers may all enter on equal terms. Sponsor's employees and their households are not eligible.
Entry period
The Giveaway starts when the video titled [title] is published on [date] and ends on [date] at [time] Eastern Time. Comments on the video after that time, or on other videos, are not entries.
How to enter
Leave a comment on the giveaway video that answers the question asked in the video. One entry per YouTube account. Comments removed by YouTube's spam filters, or that break YouTube's Community Guidelines, are not eligible.
Winner selection
Sponsor will select [1] winner at random from eligible comments on or about [date] using a draw that publishes its randomness source and entry list fingerprint. The winner's display name and the results link will be posted in a pinned comment. The winner must reply to Sponsor's comment within 7 days.
YouTube release
YouTube is not a sponsor of this Giveaway and is not responsible for it. By entering, entrants agree to release YouTube from any liability related to the Giveaway.
Prize and odds
Prize: [prize], approximate retail value $[ARV]. Odds depend on the number of eligible comments received. Sponsor will ship the prize to a US address only.
Privacy
Sponsor collects commenters' display names only to run the draw, and the winner's mailing address only to deliver the prize. Sponsor deletes entrant data within 30 days of prize delivery.

Before you post

  • Rules are in the description or a link from it, as YouTube's contest policies require.
  • The rules say YouTube isn't a sponsor and include a release of YouTube.
  • Entry doesn't ask viewers to do anything against YouTube's policies, like posting repeated comments.
  • You've checked YouTube's current contest policies for anything you plan to require beyond a comment.
  • Notification happens in the comments, since YouTube has no direct messages.
  • The age line handles states where the age of majority is above 18.

Make it work harder

  1. Notify by reply, not DM

    YouTube has no DMs. Reply to the winning comment and pin it, then ask the winner to email you from a form linked in the description.

  2. Say subscribers aren't favored

    Treating subscribers and non-subscribers equally keeps the draw honest and avoids promising something you can't check.

  3. Approve held comments first

    Review 'held for review' comments before you export. Real entrants sometimes get caught by the spam filter.

Questions people ask

What do YouTube's contest policies require?

In short: you, not YouTube, run the contest and are responsible for it, you post rules, and you make clear YouTube isn't a sponsor. Read the current policy in YouTube Help before you launch, since it changes.

How do I contact a YouTube giveaway winner?

Reply to their comment, pin it and ask them to reach you through a form or email in your description. Ask for a detail only the real winner knows, like the text of their comment.

Can a giveaway cover several videos?

Yes, if the rules name every video that counts and the entry limit across them. Otherwise run one giveaway per video.