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TikTok giveaway rules template

Rules for a TikTok giveaway, clause by clause. They're US templates to adapt, not legal advice.

Generate your full official rules

A template, not legal advice. Check your state's rules.

The giveaway
Sponsor
Dates
Who can enter

Open to the 50 states and DC. Tick any state you want to leave out.

Exclude states
How to enter

Everyone needs a way in without a purchase or a social account.

Picking winners
Platforms and privacy

Running it on social? We add the platform release.

[Giveaway title] Official Rules

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

VOID WHERE PROHIBITED.

1. Eligibility

[Giveaway title] (the "Giveaway") is open only to legal residents of the fifty (50) United States and the District of Columbia, who are at least eighteen (18) years old at the time of entry. Employees, officers and directors of [Sponsor name], its affiliates and agencies, and their immediate family members and people living in the same household, are not eligible. The Giveaway is subject to all applicable federal, state and local laws and regulations.

2. Entry period

The Giveaway begins on [start date and time] and ends on [end date and time] (the "Entry Period"). Entries received outside the Entry Period will not be accepted. Sponsor's clock is the official timekeeper.

3. How to enter

To enter for free during the Entry Period, follow these steps:

  • [how to enter, one step per line]

Alternate method of entry: To enter without using social media, email [contact email] with the subject line "[Giveaway title] Entry" and include your full name, mailing address, email address and date of birth. Alternate entries have the same chance of winning as all other entries.

Limit one (1) entry per person, regardless of entry method. Entries generated by script, bot or other automated means are void.

4. Winner selection and notification

On or about [drawing date], Sponsor will select one (1) potential winner in a random drawing from all eligible entries received. Sponsor's decisions are final and binding on all matters relating to the Giveaway.

Potential winners will be notified by email or direct message on the platform used to enter within three (3) days of the drawing. A potential winner must respond within seven (7) days of notification and may be required to sign and return an affidavit of eligibility, a liability release and, where lawful, a publicity release. If a potential winner does not respond in time, cannot accept the prize or is found ineligible, the prize may be forfeited and an alternate winner selected.

5. Prizes and approximate retail value

Approximate retail value ("ARV") of all prizes: [total prize value]. Prizes are not transferable, and no cash or other substitution is allowed, except that Sponsor may substitute a prize of equal or greater value if a prize becomes unavailable. Winners are responsible for all federal, state and local taxes on their prize. A winner whose prizes are valued at $600 or more will receive an IRS Form 1099.

  • [prize, one per line]

6. Odds

Odds of winning depend on the number of eligible entries received during the Entry Period.

7. General conditions

Sponsor may disqualify anyone who tampers with the entry process or the operation of the Giveaway, or who acts in violation of these Official Rules. If the Giveaway cannot run as planned because of fraud, technical failure or any other cause beyond Sponsor's control, Sponsor may cancel, end or modify the Giveaway and select winners from eligible entries received before the action was taken. Except where prohibited, by accepting a prize a winner agrees that Sponsor may use their name, city, state and likeness for promotional purposes without further payment.

8. Release and limitation of liability

By entering, entrants agree to release and hold harmless [Sponsor name] and its affiliates, officers, directors, employees and agents from any claims, losses or damages arising from participation in the Giveaway or the acceptance, use or misuse of any prize. Sponsor is not responsible for lost, late, incomplete or misdirected entries, or for technical failures of any kind.

9. Privacy

Sponsor will use information collected from entrants to administer the Giveaway and award prizes. Sponsor will not use it for other purposes unless an entrant agrees.

10. Governing law

These Official Rules are governed by the laws of [Sponsor's state], without regard to its conflict of law rules.

11. Sponsor

The Sponsor of the Giveaway is [Sponsor name], [Sponsor mailing address]. Questions can be sent to [contact email]. For a list of winners, email [contact email] with the subject line "Winners List" within thirty (30) days after the Entry Period ends.

11 blanks left to fill

Clauses every TikTok giveaway needs

Adapt these, or let the generator above write the whole set for you.

Eligibility
Open to legal US residents age 18 or older with a TikTok account in good standing. Accounts created after the giveaway video was posted are not eligible. Sponsor's employees, contractors and their households may not enter. Void where prohibited.
Entry period
Entries are accepted from the time the giveaway video is posted on [date] until [date] at [time] Pacific Time. Comments added after that time, or comments edited after that time, are not eligible.
How to enter
Comment on the giveaway video on [@handle]'s TikTok account. One comment per account counts as one entry. Replies to other comments, stitches and duets do not count as entries unless the video says otherwise.
Winner selection
Sponsor will export all comments, remove ineligible entries and duplicates, and select [1] winner at random using a publicly verifiable draw. The results link will be posted in a comment on the giveaway video. Sponsor will contact the winner by TikTok direct message within 2 days of the draw.
TikTok disclaimer
This giveaway is not sponsored, endorsed or administered by, or associated with, TikTok. Entrants agree that TikTok has no liability in connection with the giveaway. All questions go to Sponsor.
Prize, odds and taxes
Prize: [prize] (approximate retail value $[ARV]). Odds depend on the number of eligible entries. Prize ships only to a US address within [30] days of the winner confirming. The winner pays any applicable taxes.

Before you post

  • The entry clause says whether stitches, duets or replies count, since TikTok users try all three.
  • Your time zone is stated, which matters when your audience is spread across the US.
  • You've checked TikTok's current guidelines for promotions and branded content.
  • A disclaimer says TikTok isn't sponsoring the giveaway.
  • There's a plan for exporting comments in full before the draw.
  • Rules are linked from your bio and mentioned on-screen or in the caption.

Make it work harder

  1. Ban new accounts

    TikTok giveaways attract throwaway accounts made that day. A 'created before the post' rule lets you cut them without arguing.

  2. Keep it to comments

    Duets and stitches are hard to collect into one list. Count comments only and you'll have a clean CSV on draw day.

  3. Post the results as a reply video

    Reply to the top 'who won?' comment with a video of the draw. It closes the loop for everyone who entered.

Questions people ask

Do TikTok giveaways need official rules?

In the US, written rules are how a sponsor shows the giveaway is free to enter and fairly run. TikTok also expects you to follow its terms, so check its current promotion guidelines.

Can I count duets and stitches as entries?

You can, but you'll need to gather them by hand. Most creators count comments only and say so in the rules.

Do I need to say TikTok isn't involved?

It's standard practice and protects you from people assuming TikTok runs the prize. Check TikTok's current terms for any specific wording they require.

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