YouTube giveaway ideas for skincare brands

1. Short: 30-day results

   Show a staff member's skin on day 1, 15 and 30, lit the same way each time. Pin the rules and ask viewers to comment their own skin goal with the keyword. Use the same bathroom, the same window and the same time of day, or the comments will call it lighting.

2. Formulator explains the formula

   A 15-minute sit-down with your formulator walking through every ingredient in your hero product. Say the keyword mid-way. Ingredient nerds watch every minute and buy. Add chapter markers for each ingredient so searchers land on the part they care about.

3. Dermatologist-style routine build

   Build a routine for three skin types, with a licensed esthetician explaining why. The prize is the routine for the winner's type. Educational long-form gets searched for months. Keep claims cosmetic, like looks smoother, and let the esthetician explain what each step is for.

4. Shelf audit Short

   Audit a viewer's shelf from a photo they submitted earlier and say what you'd keep or toss. Ask viewers to comment the product they're unsure about with the keyword. Be kind about other brands. Viewers trust a brand that admits a competitor's cleanser is fine.

5. Factory or lab tour

   Show where and how your products are made. Long-form tours answer the trust question in one go. The keyword wins a discovery set. Show the boring parts too, like batch labels and the fridge for samples, because that's where trust comes from.

Swap in your own name, prize and end time. Entry is simple: comment on the video with the keyword you name.

Win a full routine matched to your skin type. Comment the keyword our formulator said and your biggest skin goal. Drawing Thursday 8pm ET, winner pinned below. US 18+, ships free. YouTube isn't a sponsor and isn't involved. Rules in description.

Pick something that brings the winner back through your door, not just a gift card.

• Your full routine, cleanser to SPF, in full sizes (about $120 retail, roughly $30 at cost)
• A travel-size discovery set of your bestsellers (about $35)
• Six months of the winner's favorite product on auto-ship
• A video consultation with your formulator or esthetician
• Early access to an unreleased product, plus a say in its name
• A branded makeup bag, headband and gua sha stone (about $40)

1. Hide a keyword in the video

   Say it halfway through. It rewards people who actually watched and gives you a clean filter at draw time.

2. Pin the rules

   Keyword, end date, eligibility and a rules link, pinned. Works on Shorts and long-form alike.

3. Put the end date up front

   First line of the description, so viewers who find the video next month know it's closed instead of commenting into the void.

4. Filter by keyword and draw

   Paste the comments into the YouTube comment picker, filter by the keyword, draw and reply to your pin with the results link.

• No drug claims like cures acne.
• Tell winners to patch test first.
• Creators you send product to must disclose it.
• Check carrier rules before shipping aerosols.

• YouTube's contest policies make you responsible for the giveaway, its rules and its prizes.
• Say that YouTube isn't a sponsor and isn't involved.
• Entry can't break YouTube's Community Guidelines or terms.

A collab doubles the audience for the same prize budget. For skincare brands, good partners are a local esthetician or facialist, a clean makeup brand, a wellness or yoga studio. Each of you posts, and entries from both posts go into one draw.