Black Friday and Small Business Saturday giveaway ideas

1. Skip the doorbusters

   While big stores shout about discounts, give away your bestseller with no purchase needed. Comment to enter. It stands out because it isn't another sale.

2. Shop small, win local

   On Small Business Saturday, ask people to comment their favorite local shop that isn't yours. Tag the shops they name. They often share it, and their customers find you.

3. A Main Street bundle

   Team up with three or four shops on your street for one big prize, one from each. Everyone posts the same giveaway and entries from every post go into one draw.

4. One prize a day, Friday to Monday

   Four small prizes, one per day from Black Friday to Cyber Monday, each with its own post and draw. People come back each day to see the next one.

5. Win your holiday list

   Entrants comment the one thing from your shop they'd put on their wish list. You get a free read on what people want before the December rush.

6. A gift card that starts in January

   Make the prize a gift card that's valid from the new year. It costs you nothing until the winner comes back, and it fills your quietest month.

7. Spin the wheel at your stall

   At a pop-up or market stall, let any visitor spin a wheel for a small perk, no purchase needed. The line it creates draws more people over.

8. Join the list for a bonus entry

   Let people enter with their email on your site instead of a comment. You leave the weekend with a list you can invite back, as long as you said so when they signed up.

9. A Giving Tuesday prize that gives back

   Close the weekend on Giving Tuesday, December 1, with a prize that includes a donation in the winner's name to a local cause. Say which cause and how much up front.

10. A thank-you draw for regulars

    Email past customers and let anyone who replies enter. It rewards the people who already chose you, right before they decide where to shop.

In 2026, Thanksgiving is Thursday, November 26. The giveaway runs from Black Friday to Cyber Monday.

1. Early November: pick the prize and write the rules

   Choose a prize your ideal customer wants and a stranger doesn't. Write official rules with the start and end time, time zone, who can enter, the prize value and how you pick the winner.

2. Mid November: line up partners and posts

   Ask neighbor shops to co-host, draft one caption everyone can use and schedule the posts. Agree who draws the winner and who ships the prize.

3. Black Friday, November 27: open it

   Post the giveaway in the morning with the end time in the caption. Pin a comment with the rules link.

4. Small Business Saturday, November 28: push it

   Reshare in Stories, mention it at the counter and on your sign. This is the day people are looking for small shops, so it's your biggest day for new faces.

5. Cyber Monday, November 30: draw and announce

   Close entries at the time you posted, pick at random from the comments and post the winner with a results link anyone can check. Draw a backup in case the winner doesn't reply.

Swap in your name, prize and end time.

🛍️ SHOP SMALL GIVEAWAY: win our bestseller bundle. No purchase necessary.

To enter, comment your favorite local shop (that isn't us!).

Ends Monday, November 30 at 8pm ET. US 18+. One winner, picked at random and posted here on November 30 with a link to the draw. Not sponsored, endorsed or run by Facebook. Rules: link in comments.

General information, not legal advice. Laws vary by state, so ask a lawyer about big prizes.

• No purchase necessary. In the US a prize, chance and a required purchase together can make a giveaway an illegal lottery, so anyone must be able to enter free.
• Buying must not improve the odds. If you give entries for purchases, give the same chance to people who enter free, and say so in the rules.
• Official rules with eligibility, the start and end date and time zone, how the winner is picked and notified, and the prize value.
• On Facebook and Instagram, a release saying the platform doesn't sponsor, endorse or run the giveaway.
• If a partner or creator got something for posting, they disclose it clearly, for example with #ad.
• Small Business Saturday is a registered trademark of American Express. Using the day's name in a post is common; don't make it look like Amex runs or sponsors your giveaway.

Dates are the 2026 calendar: Thanksgiving is the fourth Thursday of November. Small Business Saturday was started by American Express in 2010 and falls on the Saturday after Thanksgiving (Wikipedia, Small Business Saturday). Checked October 31, 2026.