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YouTube giveaway ideas for pet stores

Pet owners within a short drive who buy food online and don't know you do grooming. Here's how pet stores can win them over on YouTube, then pick a winner everyone can check.

Pick your YouTube winner

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Paste comments to see who's in.

Check this list before continuing. You can edit names on the next step. Parsing stays in your browser; eligible names are sent to Perkadoo when you draw and appear on the public results page.

5 ideas that fit YouTube

  1. Short: 60-second nail trim tips

    Your groomer shows a calm nail trim in under a minute. Pin the rules and ask viewers to comment their pet's name with the keyword. How-to Shorts keep finding new owners. Show a nervous dog, not a calm one. Owners of anxious pets are the ones searching.

  2. Food label breakdown, long-form

    A 12-minute video reading three pet food labels and what each ingredient means. Say the keyword halfway through. The prize is a month of food chosen with the winner. Compare one premium and one budget bag fairly. Viewers trust a store that doesn't upsell every time.

  3. New puppy shopping list

    Walk the store building the starter kit a new puppy actually needs, with prices. The kit is the prize. New owners search this before they pick up their dog. Split it into must-have and can-wait so new owners don't feel pushed into buying everything.

  4. Grooming start to finish

    Film a full groom with the groomer explaining each step. Long-form grooming videos are calming and get watched to the end, so the keyword lands with real viewers. Pick a breed people search a lot, like a doodle, and put the breed in the title.

  5. Toy durability test Short

    Give five toys to your toughest chewer and rank how long each lasted. Ask viewers to comment their pet's toy killer score with the keyword. Fun, useful and it sells toys. Name the dog and keep a running scoreboard across videos. Viewers come back for the rematch.

A caption you can post today

Swap in your own name, prize and end time. Entry is simple: comment on the video with the keyword you name.

YouTube caption
Win a month of your pet's food, chosen with our nutrition team. Comment the keyword from the halfway point plus your pet's name. Drawing Wednesday 7pm MT, winner pinned below. US 18+, local delivery or pickup. YouTube isn't a sponsor and isn't involved. Rules in description.

Prizes pet stores can afford to give

Pick something that brings the winner back through your door, not just a gift card.

  • A month of the winner's usual pet food (about $70 retail)
  • A full groom for one dog or cat (about $75 retail)
  • A treat and toy box sized for the winner's pet (about $40)
  • A professional pet portrait session in store
  • Free nail trims for a year (about $120 retail)
  • A starter kit for a new puppy or kitten (about $60)

Run it on YouTube

  1. Hide a keyword in the video

    Say it halfway through. It rewards people who actually watched and gives you a clean filter at draw time.

  2. Pin the rules

    Keyword, end date, eligibility and a rules link, pinned. Works on Shorts and long-form alike.

  3. Put the end date up front

    First line of the description, so viewers who find the video next month know it's closed instead of commenting into the void.

  4. Filter by keyword and draw

    Paste the comments into the YouTube comment picker, filter by the keyword, draw and reply to your pin with the results link.

Watch-outs for pet stores

  • Ask about allergies and diet before choosing food prizes.
  • Never give away live animals.
  • Grooming prizes need current vaccination records.
  • Keep a cutest-pet giveaway random, not judged.

YouTube's promotion rules

  • YouTube's contest policies make you responsible for the giveaway, its rules and its prizes.
  • Say that YouTube isn't a sponsor and isn't involved.
  • Entry can't break YouTube's Community Guidelines or terms.

Team up for a bigger reach

A collab doubles the audience for the same prize budget. For pet stores, good partners are a local vet clinic, a dog walker or pet sitter, an animal rescue. Each of you posts, and entries from both posts go into one draw.

Questions people ask

What's the best pet store giveaway prize?

A service like a groom. It brings the winner in and shows off what you do beyond food.

Can I run a cutest pet contest?

Judged contests have different legal rules. A random draw from photo comments is simpler.

Should I use a Short or a long video?

Shorts reach strangers, long videos reach fans. Pick by who you want.

Can I require a subscribe to enter?

You can ask, but a comment list can't prove it. The keyword is the rule you can check.